For short-term rental owners

Airbnb gave itself a 15.5% raise. You're paying it.

Every booking on their platform now hands them a bigger cut of your money. We build you your own direct booking website: your domain, your Stripe account, your guests. Live in 7 business days, or your money back.

One-time build. $49/month keeps it running, supported, and booked. Have a question first? Email us.
The fee math on your property
$9,300
handed to Airbnb every year in host fees
Booking direct saves you, on average +$9,300
15.5% · Airbnb's host-paid fee
$0 · platform fees on your own site
7 days · from listing to live website
100%* · of every booking goes to you
*besides what Stripe takes to process the card payment
Our mission

Ten years inside this industry. Both sides of it.

I've spent 10+ years in short-term rentals, first as a housekeeper turning over properties, then running rentals on behalf of owners across northern New Mexico. From both sides I heard the same complaint: owners and guests want a direct relationship without a platform standing between them, taking a cut of every stay.

When Airbnb moved its full 15.5% fee onto owners, the middleman started taking money straight out of your pocket.

STR Book Direct exists to give that power back. Your own booking website. Your own guest list. Your own money. Airbnb becomes the place guests find you. Your website becomes the place they come back to.

Andrew Garcia, Founder · Elevate STR Management LLC

10+ yrs

In the short-term rental market: housekeeping, management, and ownership-side operations

$15.5K

What a property doing $100K/year now loses to Airbnb host fees, every single year

1–2

Direct bookings it typically takes for your website to pay for itself entirely

$0

Monthly platform software fees: no Lodgify, no OwnerRez, no booking commissions. Ever.

See it working

A real site, not a mockup.

Casa Mañana is a live example built from a real Angel Fire listing. Live rates, real availability synced with Airbnb, secure checkout. Have a look at both sides of it.

casamananastr.com
Casa Mañana · Angel Fire

Live pricing · Airbnb calendar sync · Stripe checkout

View the guest site →
Try the owner dashboard

This is where you set your rates, block dates, sync your Airbnb calendar, and see your bookings. Log in with the demo details below and click around, nothing you change affects a real property.

Property ID: demo
Password: seethedemo
Open the dashboard →
What's included

Everything you need to take bookings yourself.

One flat build fee. One small monthly plan. No revenue share, no commissions, no platform subscriptions hiding underneath.

Keeps you booked

Direct Booking Care Plan

$49 /month
The Launch Kit gets you live. The Care Plan keeps you booked.
Support & edits
  • Unlimited support requests, answered within 24 business hours
  • Unlimited content updates — photos, text, pricing copy, seasonal refreshes*
  • Site down? Priority same-day response
Always running
  • Hosting, uptime, and calendar sync monitoring
  • Guest email templates kept up to date
  • Security and software updates
  • Quarterly site checkup with one improvement recommendation
Keeps growing
  • Ongoing SEO upkeep, Google profiles kept healthy
  • Direct booking marketing guidance — email blasts, promo codes, rebooking cards
*One active request at a time, delivered within 2 business days. Full redesigns, new pages, and new features quoted separately.
THE OWNER'S
PLAYBOOK
PDF · INCLUDED
Your operating manual arrives after launch.

A 25-section guide covering everything you now own: your dashboard, getting paid through Stripe, refunds, taxes and insurance when booking direct, and the complete marketing playbook: wifi email capture, rebooking cards, pricing strategy, and how to turn past guests into repeat direct bookings.

How it works

From your listing to your own bookings in six steps.

Order

Purchase below. Checkout takes your listing link and a signed services agreement.

Intake

Send your photos and any extra details. Your 7-business-day delivery clock starts here.

Build

We build your complete site straight from your listing, ready to launch.

Onboarding

We send a simple setup guide and handle it together by email, no call needed. Domain, Stripe, email, and calendar sync, every account in your name.

Launch

Your site goes live on your domain. Google Business Profile and Search Console submitted.

Booked

The Owner's Playbook arrives, your Care Plan kicks in, and past guests start booking you directly.

Live in 7 business days, or your money back.

The clock starts the day we receive your listing materials. If your website isn't delivered within 7 business days, your build fee comes straight back, no forms, no fine print gymnastics.

7Business days or your money back
Questions owners ask

Straight answers.

Do I keep my Airbnb listing?

Absolutely, and you should. Airbnb stays your discovery channel where new guests find you. Your direct site is where they rebook, where your past guests return, and where anyone who Googles your property lands. The two run side by side with synced calendars.

Who owns the website, domain, and money?

You do, all of it. The domain is registered in your name, payments run through your own Stripe account straight to your bank, you email your guests from your own address, and your guest list belongs to you. We build and maintain the machine; you own everything in it.

How do guests pay, and when do I get the money?

Guests check out securely with any card through Stripe, the same payment processor behind millions of businesses. Funds land in your connected bank account, typically within about two business days. Stripe charges its standard processing fee (2.9% + 30¢), and there are no platform fees on top.

What does this cost me monthly, all-in?

The $49 Care Plan, plus about $12 a year for your domain. That's it: no booking-engine subscription, no commission, no revenue share. Compare that to the 15.5% Airbnb takes on every single booking.

Can't guests double-book my property?

No. Your site and Airbnb share calendars both directions — a booking on either side blocks those dates on the other automatically.

What if I cancel the Care Plan?

You keep your domain, your Stripe account, your email, and your entire guest list; they were always yours, not ours. What does go away is the hosting itself: since we host your site, it comes down 30 days after your final payment. On request, we'll send you a design export of your site (the look and layout as HTML/CSS) so you have something to hand a developer or use elsewhere. The design export doesn't include the working booking engine, dashboard, or automation, since those run on our hosting.

Are you handling my rental business or my taxes?

No, and that's by design. We provide website design, hosting, and technical support only. Bookings, guests, payments, permits, insurance, and taxes remain yours, exactly as they are today with Airbnb. The Owner's Playbook flags what changes (like lodging tax collection) so you and your accountant are never surprised.

How do guests find my direct site?

Past guests are your goldmine: wifi email capture, in-home rebooking cards with a discount code, and post-stay emails all point them back to your site. Add Google (your property's Business Profile and search listing), your social bios, and the Playbook's full marketing guide, and the direct channel compounds every year you own the property.

Get started

Claim your property's website.

Fill this out and you'll go straight to secure checkout: $499 build plus your $49/month Care Plan in one payment. We'll follow up the same business day to start your intake.

Have a question first?

Send it below and we'll reply the same business day, usually much sooner.

The agreement, in plain English

We build and support your website. We're not part of your rental business: guests, payments, damages, permits, insurance, and taxes stay 100% yours. The checkbox at checkout confirms you've read the full Website Services Agreement.

Skip this and we'll pull what we can from your listing, then follow up if we need more.
$499 build + $49/mo Care Plan · Powered by Stripe · 7-day delivery guarantee
Existing clients

Need a hand with your site?

Unlimited support is part of your Care Plan. Send a request below or email support@strbookdirect.io. We respond within 24 business hours, same day if your site is down.

The fine print

Website Services Agreement

STR Book Direct · a service of Elevate STR Management LLC

1. Services Provided. Provider agrees to design, build, and host a direct booking website for Client's short-term rental property or properties (the "Website"), and to provide ongoing hosting and support services under the Direct Booking Care Plan, as described at the time of purchase. Services are limited strictly to website design, development, hosting, and technical support.

2. Not a Real Estate or Property Management Service. Provider is a website design and technology vendor only. Provider does not manage, list, book, or operate Client's rental property, and is not a party to any transaction between Client and Client's guests. Provider does not provide real estate brokerage, property management, hospitality, or hosting services of any kind.

3. Client Responsibilities. Client is solely responsible for all interactions and disputes with guests; guest damages, injuries, or claims arising from the rental property; setting and collecting lodging, occupancy, and sales taxes as required in Client's jurisdiction; obtaining and maintaining any permits, licenses, or registrations required to legally operate a short-term rental; carrying appropriate insurance; and complying with all applicable local, state, and federal laws governing short-term rentals. These requirements vary significantly by location, and Client is responsible for confirming what applies to their specific property.

4. Payment. Client agrees to pay the one-time setup fee and recurring monthly fee shown at the time of purchase, processed through Provider's secure payment processor. The monthly fee renews automatically until cancelled by Client.

5. Ownership. The domain, Stripe account, email address, and all guest data collected through the Website belong to Client, not Provider. Provider does not access, hold, or process guest payments; guest payments are made directly to Client's own connected payment account.

6. Intellectual Property. The underlying website template, design system, and booking engine software remain the intellectual property of Provider and are licensed to Client for use on their Website for as long as this Agreement remains active. Client's own content, including photographs, property descriptions, and reviews, remains the property of Client.

7. Support & Service Scope. Support and content update services are provided according to the terms of the Direct Booking Care Plan in effect at the time of purchase. Full redesigns, new features, or functionality outside the scope of the Care Plan will be quoted separately.

8. Term & Cancellation. This Agreement remains in effect on a month-to-month basis following the initial setup. Either party may cancel the Care Plan at any time. Upon cancellation, Client retains their domain, Stripe account, email, and guest data. Provider will continue hosting the Website for 30 days following Client's final payment, after which hosting will be discontinued. A design export of the Website may be provided upon request; this export does not include the underlying booking engine, dashboard, or automation functionality.

9. No Guarantee of Results. Provider makes no guarantee regarding the number of bookings, amount of revenue, or search engine ranking Client's Website will achieve. Results depend on many factors outside Provider's control.

10. Limitation of Liability. To the fullest extent permitted by law, Provider's total liability under this Agreement, for any claim of any kind, is limited to the total fees paid by Client to Provider in the three months preceding the claim. Provider is not liable for indirect, incidental, consequential, or special damages, including lost profits or lost bookings.

11. Indemnification. Client agrees to indemnify and hold Provider harmless from any claims, damages, or losses arising from Client's rental property, Client's guests, or Client's failure to comply with applicable law. Provider agrees to indemnify Client for claims arising directly from Provider's gross negligence or willful misconduct in providing the Services.

12. Service Availability. Provider will make reasonable efforts to maintain uptime and functionality of the Website but does not guarantee uninterrupted service, and is not liable for downtime caused by third-party services, including but not limited to hosting, payment processing, or domain providers, outside Provider's direct control.

13. Governing Law. This Agreement is governed by the laws of the State of New Mexico, without regard to conflict of law principles, regardless of Client's location.

14. Entire Agreement. This Agreement constitutes the entire agreement between Client and Provider regarding the Services and supersedes any prior agreements or understandings, written or oral.

15. Amendments. Provider may update this Agreement from time to time. Material changes will be communicated to active clients by email. Continued use of the Services after such notice constitutes acceptance of the updated Agreement.

By checking the box at checkout, Client acknowledges having read, understood, and agreed to be bound by this Agreement.

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The fine print

Privacy Policy

STR Book Direct · a service of Elevate STR Management LLC · Last updated August 2026

Who we are. STR Book Direct builds and hosts direct booking websites for short-term rental owners. This policy covers strbookdirect.io and the sites we build for our clients.

What we collect. When you fill in a form on this site, we collect the information you type: your name, email address, phone number, a link to your listing, any photos you upload, and whatever you write in the message field. If you place an order, our payment processor also collects your billing details. We never see or store your full card number.

We also collect basic technical information automatically, including your IP address, browser type, the pages you visit, and which site or ad sent you here.

Cookies and advertising. We use Google Ads conversion tracking, which sets cookies to tell us when someone who clicked one of our ads later places an order. This tells us which ads work; it doesn't tell us who you are. You can block or delete these cookies in your browser settings without affecting how the site works, and you can opt out of personalized Google advertising at google.com/settings/ads.

How we use it. To respond to your questions, deliver the website you ordered, provide ongoing support, and understand which marketing works. That's the whole list. We don't sell your information, we don't rent it, and we don't send marketing emails to people who didn't ask for them.

Who we share it with. Only the services that make this work: Stripe (payment processing), Netlify (hosting and form handling), Namecheap (domain registration), and Google (advertising measurement). Each handles your data under their own privacy terms. We may also share information if the law requires it.

If you're a guest booking a stay. When you book through a property site we built, your information goes to that property's owner, who is the business you're transacting with. Your payment is processed by Stripe directly to the owner's account. We host the software; we don't operate the rental, hold your money, or use your details for our own marketing. The property owner's own privacy practices govern how they handle your information after that.

If you're one of our clients. Your guest list belongs to you, not us. We don't market to your guests, sell your guest data, or use it for anything beyond running your site.

How long we keep it. Form submissions and client records are kept while we're working together and for a reasonable period after, so we can answer questions about past work and meet our tax and legal obligations. Ask us to delete your information and we will, apart from anything we're legally required to keep.

Your choices. You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Email support@strbookdirect.io and we'll take care of it. Depending on where you live, you may have additional rights under laws like the CCPA or GDPR; we'll honor those requests the same way.

Security. This site runs over HTTPS, payments are handled by Stripe rather than by us, and dashboard access is password protected. No system is perfect, but we don't hold onto sensitive information we don't need.

Children. This service isn't intended for anyone under 18, and we don't knowingly collect information from children.

Changes. If we update this policy, we'll change the date at the top. Material changes affecting active clients will be sent by email.

Contact. Questions about any of this: support@strbookdirect.io

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